Kicking off Pocket Gamer Connects Helsinki Digital, N3twork director of user acquisition Matthew Saunders gave a talk on the history and future of UA.

Saunders began with a quick history lesson, starting in 2012 with the depreciation of UDID and the introduction of IDFA, a period which saw many companies begin to panic, something he is seeing happen similarly now that IDFA is being deprecated.

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